Ebene News – GB – Vivo back as main sponsor of the IPL for the 2021 season

Dream11 replaced Vivo last season following military clashes on the Indo-China border

Vivo returned as main sponsor of IPL for the 2021 edition after the suspension of its agreement with the BCCI for the 2020 edition – “Vivo is back with us”, announced the president of IPL , Brijesh Patel, during his keynote address ahead of the 2021 auction Thursday in Chennai

The Chinese mobile phone and tech company was replaced by Indian online gaming platform Dream11 ahead of last year’s tournament, following a public outcry over the tournament’s association with the company following military clashes on the Indo-Chinese border in June 2020

Vivo had secured the sponsorship rights for the period 2017-2022 for approximately US $ 341 million, a two-year extension of their association since 2015 BCCI suspended the contract with a one-line statement in August 2020, which said: “BCCI and Vivo Mobile India Pvt Ltd have decided to suspend their partnership for the Indian Premier League in 2020”

Following this, a new process to onboard a Main Sponsor was conducted, in which Dream11 secured the rights for INR 222 crore (around $ 297 million at the time) in front of a handful of other bidders. Indians, including Indian kit sponsor Byju’s, who was also in the race

Title sponsorship is a key part of IPL’s revenue sharing arrangement with franchises; 50% of the title sponsorship money goes to the eight franchises It is understood that each franchise earns more than INR 20 crores (approximately USD27 million) per year from the sponsorship title

Dream11 has been an official IPL partner since 2018 and continues to be featured on the IPL website

Indian Premier League, cricket, Royal Challengers Bangalore, 2021, Chennai Super Kings, India’s national cricket team, Rajasthan Royals, Kings XI Punjab, Mumbai Indians

Ebene News – GB – Vivo back as IPL main sponsor for the 2021 season

Source: https://www.espncricinfo.com/story/ipl-2021-vivo-back-as-title-sponsor-1252177