Ebene News – UA – Disbelief of new tourist ad in South Australia

Racy new tourism campaign for South Australia sparks disbelief and suspicion that it could be an April Fool’s Day prank

Vacation-hungry Victorians used up 40,000 Melbourne travel vouchers minutes after they went live Here’s how to use yours

A racy new tourism campaign for South Australia – which calls on Australians to “go down south with their mouths” against a crimson image of a vineyard – arouses disbelief and suspicion that it might s ‘act like an April Fool’s joke

The campaign image, which goes wild on social media, was released overnight alongside a YouTube channel and social media page

It features a video with a narrator speaking seductively over aerial overflights of vineyards and coastlines, and footage of wines and cocktails poured into glasses

The campaign would run for six months across traditional media, out-of-home advertising, digital and social media channels and would be supported by ongoing public relations content and activity

“Although we cannot travel overseas, South Australia is an exciting multicultural kitchen mesh with industry employees from all over the world calling it home,” the statement said. press

“Our diverse pocket of Australia is home to world-class chefs, top winemakers and producers of the most sought-after organic delicacies.”

However, speculation is rife about the social media campaign that it is a potential April Fool’s Day prank, even though it was released yesterday as local tourism authorities say it is ‘they have nothing to do with it

Kudos to tourism in South Australia for their joke from the beginning of April (unconfirmed, it’s a joke, but I would be honestly happy anyway) Twittercom / hqT0J3Px5f

Can someone explain the mouth thing to me? Is this some kind of coded reference to the Royal Commission on Hindmarsh Island Bridge ?? A festival of coughs and gourmets? https: // tco / uiii5tzTKq

In the campaign press release, a representative for “Taste Down South” Clarke Reid is quoted, but information comau could not find any evidence of its existence online, and the phone number listed goes to voicemail after ringing several times

Campaign website lists office address in Adelaide However, the address appears to be a “virtual office”

The domain information on its website indicates that it is registered with ICBM Pty Ltd, located on the Gold Coast

The directors of ICBM are the same two entrepreneurs who created an infamous campaign in the Northern Territory

In a podcast last year, Adam Blackburn and Blaze Tripp revealed that they created the ‘CU in the NT’ brand

“We’re just a few guys with ideas,” M said Blackburn at the time

Tourism authorities in the Northern Territory also welcomed a ruling on advertising standards that the slogan was “obscene and offensive”

He said the campaign was clearly “designed to highlight letters to form a strong reference to the word” c *** “”

“The board noted that research into community standards regarding language had shown that the community viewed the ‘C word’ as obscene and inappropriate in advertising of any form.”

RELEVANT ADVERTISING NOTE: We collect information about the content (including advertisements) you use on this site and use it to make advertising and content more relevant to you on our network and other sites Learn more about our policy and your choices, including how to unsubscribe

Go down south with your mouth

Ebene News – UA – Disbelief at new tourist ad in South Australia

Source: https://www.news.com.au/travel/australian-holidays/disbelief-at-new-south-australia-tourism-advert/news-story/01893095de258ce8e4f9ada3e28c953e

Ebene News – UA – Disbelief of new tourist ad in South Australia

Racy new tourism campaign for South Australia sparks disbelief and suspicion that it could be an April Fool’s Day prank

Vacation-hungry Victorians used up 40,000 Melbourne travel vouchers minutes after they went live Here’s how to use yours

A racy new tourism campaign for South Australia – which calls on Australians to “go down south with their mouths” against a crimson image of a vineyard – arouses disbelief and suspicion that it might s ‘act like an April Fool’s joke

The campaign image, which goes wild on social media, was released overnight alongside a YouTube channel and social media page

It features a video with a narrator speaking seductively over aerial overflights of vineyards and coastlines, and footage of wines and cocktails poured into glasses

The campaign would run for six months across traditional media, out-of-home advertising, digital and social media channels and would be supported by ongoing public relations content and activity

“Although we cannot travel overseas, South Australia is an exciting multicultural kitchen mesh with industry employees from all over the world calling it home,” the statement said. press

“Our diverse pocket of Australia is home to world-class chefs, top winemakers and producers of the most sought-after organic delicacies.”

However, speculation is rife about the social media campaign that it is a potential April Fool’s Day prank, even though it was released yesterday as local tourism authorities say it is ‘they have nothing to do with it

Kudos to tourism in South Australia for their joke from the beginning of April (unconfirmed, it’s a joke, but I would be honestly happy anyway) Twittercom / hqT0J3Px5f

Can someone explain the mouth thing to me? Is this some kind of coded reference to the Royal Commission on Hindmarsh Island Bridge ?? A festival of coughs and gourmets? https: // tco / uiii5tzTKq

In the campaign press release, a representative for “Taste Down South” Clarke Reid is quoted, but information comau could not find any evidence of its existence online, and the phone number listed goes to voicemail after ringing several times

Campaign website lists office address in Adelaide However, the address appears to be a “virtual office”

The domain information on its website indicates that it is registered with ICBM Pty Ltd, located on the Gold Coast

The directors of ICBM are the same two entrepreneurs who created an infamous campaign in the Northern Territory

In a podcast last year, Adam Blackburn and Blaze Tripp revealed that they created the ‘CU in the NT’ brand

“We’re just a few guys with ideas,” M said Blackburn at the time

Tourism authorities in the Northern Territory also welcomed a ruling on advertising standards that the slogan was “obscene and offensive”

He said the campaign was clearly “designed to highlight letters to form a strong reference to the word” c *** “”

“The board noted that research into community standards regarding language had shown that the community viewed the ‘C word’ as obscene and inappropriate in advertising of any form.”

RELEVANT ADVERTISING NOTE: We collect information about the content (including advertisements) you use on this site and use it to make advertising and content more relevant to you on our network and other sites Learn more about our policy and your choices, including how to unsubscribe

Go down south with your mouth

Ebene News – UA – Disbelief at new tourist ad in South Australia

Source: https://www.news.com.au/travel/australian-holidays/disbelief-at-new-south-australia-tourism-advert/news-story/01893095de258ce8e4f9ada3e28c953e