Ebene News – United States – Gucci, North Face Launch Collection, Campaign

MILAN – At the confluence of geographical and temporal references, the North Face x Gucci collection celebrates the histories and heritage of the two brands

After three months, the two companies unveil the results of their collaboration, which was first announced in September

To promote this new partnership, Gucci Creative Director Alessandro Michele designed a campaign taken by Daniel Shea and set in the Alps 22

In stills and video, as well as in content created for TikTok, the images depict a group of hikers camping by the lakes and enjoying an outdoor vacation.The photos have the quality of retro vacation shots, with an atmosphere of the 70s

The North Face was founded in 1966 in San Francisco, and the campaign atmosphere reflects the time when the company began its development from an outdoor retailer based in Berkeley, Calif., and shared a factory and showcase adjacent to Credence Clearwater Revival’s practice studio The band’s iconic song “Bad Moon Rising,” written by John Fogerty, serves as the soundtrack throughout the video campaign

The collection for men and women includes ready-to-wear, soft accessories, luggage and shoes, but also tents and sleeping bags – a reference to The North Face’s outdoor know-how

The rtw collection includes not only padded coats, goose-down bombers and vests, but also shirts, skirts and jumpsuits

The offer also includes quilted jackets, nylon shirts and skirts and windbreakers; bowling sets, skirts and shirts of silk twill; T-shirts; sweatshirts and a fleece jacket

There are several colorful floral prints created in partnership with The North Face and some feature a new The North Face x Gucci logo This logo combined with the three curved lines of The North Face and the signature green-red-green web stripe of Gucci is also displayed on a dedicated label

The shoe is a non-sexist hiking shoe with a thick and sturdy Goodyear-stitched sole in three leather colors – brown, black and cream

The North Face x Gucci collection is part of the two brands’ commitment to sustainable development

The luggage contains Econyl, a nylon fabric made from regenerated materials such as fishing nets, rugs and other scraps

The color palette was inspired by the 70s and curated from The North Face material library Archival fabrics have been partially incorporated into the collection to give them new life

Parts packaging is in hot pink with The North Face x Gucci logo Clothing and transport bags, boxes and pouches have been designed to reduce environmental impact All paper and cardboard are sourced from sources managed forests and uncoated paper is fully recyclable To reduce the amount of paper the boxes are fitted with handles to avoid the use of shopping bags Larger items are delivered in shopping bags and cotton covers without boxes

The collection is slated to debut at a Gucci Pin pop-up store in Beijing on December 29 and will then roll out to the rest of China It will be available in other countries around the world in January In Gucci Pins, the special luminous floral motifs from the range will be used to dress the spaces and invade the facades

A limited selection of The North Face x Gucci pieces will also be available on guccicom, with some online exclusives

Celebrating the collection’s designs, Gucci Artwalls will be unveiled in five cities – Hong Kong, Shanghai, London, New York and Milan – and will feature dedicated images and incorporate The North Face x Gucci logo

“It is well known that travel is about self-discovery, and in this belief, The North Face is aligned with Gucci, which similarly allows people to celebrate and express their own characters and personalities. , including that of Alessandro Michele approach to fashion as a powerful instrument of freedom, ”the company said

This is the first time that Gucci has worked on what could be a full-fledged collection with another brand since Michele arrived as Creative Director five years ago, although Gucci has partnered up to collaborations with Liberty and Ken Scott, for example

Over the past decade, the Denver-based outerwear brand has expanded its reach from serious mountain explorers to fashion connoisseurs through partnerships with brands such as Supreme, Junya Watanabe and Sacai. For its return to London Fashion Week, MM6 Maison Margiela in February unveiled a collaboration with The North Face based on its iconic Expedition System pieces designed for extreme weather conditions.

Gucci, The North Face

Ebene News – United States – Gucci, North Face Launch Collection, Campaign

Source: https://wwd.com/fashion-news/designer-luxury/gucci-north-face-launch-collection-campaign-1234684338/